SEO has become essential for brands, companies, and organizations to position themselves in the first entries of search engines, and thus increase traffic to their web pages. Next, we show you the 22 free SEO tools that you can use to improve the visibility of your website and attract more visits than ever, do not miss it!
Google Analytics is an indispensable tool that every marketer and SEO should know. With it, you will be able to perform analysis and see the performance of your website, obtain information about the conversions of visits as well as technical analysis reports (advertising, social networks, content, etc...).
Google search console is one of the best tools that Google can offer you free of cost. It allows you to eliminate negative URLs and backlinks from your website, among others. Also, it provides detailed reports on search analytics, crawl errors, and searches on your website.
It is one of the most practical free SEO tools for finding keywords. The keywords are an essential element of SEO. They help us to better rank our website by making search engine algorithms see the content of a page as relevant and of interest to users. With this tool, you will not only find keyword suggestions but also information about the frequency with which they are searched and the changes over time.
With Google Trends, we will be able to detect which search trends are occurring nationally and internationally. This tool allows you to observe which are the most active searches depending on the geographical area, the trend lists of the most viewed videos on YouTube.
Google Page Speed Insights is the essential aspects to improve the user experience is to increase the loading speed, which will also serve to improve your web positioning or SEO. With this tool, you can analyze and optimize the page speed of your web page or blog.
Users increasingly access the internet from their mobile phones with more frequency. Therefore, your customers will also be browsing your website from this device. Google Mobile-Friendly Test tool allows you to optimize your website so that your users' experience is just as good from any device.
One of the most useful free SEO tools. In your profile, you can add all the information about your company that may be attractive to potential clients. Additionally, through Google My Business, you narrow the distance between you and your users, creating the kind of dialogue that catches the eye of search engine algorithms.
It is essential that your customers can easily find you on the web. It is also important that when they have something to say about their experience with your company (especially if it is something positive), they have a place to do it. With this tool, you can create personalized links to send to your clients and have them write their opinions directly on your Google profile.
A complete freemium model SEO tool. Some of the free features include keyword research or competitor analysis. If at any time you decide to invest more in SEO, you also have a payment option that allows you to do wonders. Until then, you can also enjoy the benefits of SEOquake, an affiliated Chrome extension with a multitude of features.
MozBar was one of the first SEO bars for browsers capable of providing valuable information quickly and automatically. Like many web players in the field of SEO tools, MOZ Analytics offers a set of online resources to help SEOs in agencies or advertisers understand and improve their SEO. Before going any further, it is important to specify that Moz is aimed at an international audience, and its interface is only in English.
Moz provides SEO professionals with a set of free tools to perform the basic analysis needed in an SEO project. But other paid tools can be added to the first for users who have subscribed to one of the premium offers.
Microsoft IIS Toolkit allows you to carry out a detailed analysis of your page, manage robots.txt files, and manage indexes and sitemap files to control how search engines interact with the content of your page.
TheSEOTeam on-page optimizer is a tool that tracks, evaluates websites, and checks that everything is in order. On page optimizer is a tool from this network that offers the possibility of analyzing a web page by providing the URL of the page. Through its analysis, Outiref discloses many practical tips to improve its natural referencing on Google, Bing, and other search engines (tags, textual content, links, technical data, etc.).
Ahrefs keyword generator brings the first 100 keyword ideas for any seed keyword or phrase from our database. Shows the estimated search volume for each suggestion.
A fantastic tool (Ubersuggest) for finding keywords as it provides you with the number of searches by word and by geographic region and shows you the pages with the best positioning that contain those keywords.
If you want to know what people are looking for (and how could you not, if it is the best way to create relevant content?), This is the perfect tool. Answer the Public shows you searches related to the keywords you enter. This way, you will know exactly what the needs of your audience are, and you will be able to supply them.
Screaming Frog is one of the most used tools for SEO audits. In the free version, up to 500 URLs can be analyzed. Thanks to Screaming Frog, you can easily eliminate all SEO errors from your website. And if you want to go further, you can always bet on the paid version, which allows you to analyze unlimited URLs.
Knowing where your website ranks in search engines is essential to control your SEO strategy. That is precisely what this tool offers you. This way, you can determine exactly what works and what needs improvement.
Just like the name says, Outdated Content Finder helps you find outdated content on your website. It's that simple, and that essential. To keep your content in top condition, you need to know what needs to be updated.
This is one of the oldest and free SEO tools out there today. Fully recommended both to control possible cases of plagiarism and to know who shares your content and if they link them to your site (and if they do not, to be able to ask them to do so).
Part of SEO Power Suite (but free), Link-Assistant allows you to analyze the ranking of your keywords, as well as analyze the competition and analyze the on-page SEO of your website. Almost everything, well, except for saving your campaigns. But still, it is one of the complete free SEO tools.
A free SEO tool to check the backlinks of your website. Please enter a domain in the search bar and let it do the rest.
Its main functions are focused on:
Investigation of the competition.
IFTTT may not be one of the most apparent free SEO tools, but it is no less useful for that. The perfect way to automate and synchronize almost everything in your life, from every day to your marketing tools. Among other things, it facilitates the flow of content through different social networks. When everything goes in unison, it's easier to produce content that's true to your brand and relevant to your audience.
Have you used any of these free SEO tools? Would you recommend any other? We'd love to hear from you! If you have something to share, feel free to leave a comment.
If you want to become an SEO professional, do not miss the Master in SEO and Search Engine Positioning with which you will learn the necessary knowledge to design and execute the phases of the development of an SEO strategy, from the hand of professionals in the sector.