Now is the time for brands to start working on Voice Search Optimization strategies.
The development of recognition technology has been going on for a long time. However, due to the advances in artificial intelligence and machine learning in recent years, Voice Search Optimization has undergone significant changes in recent times.
Last year, Google Assistant, powered by artificial intelligence, improved your understanding of the English language, with an accuracy rate of up to 95% and an error rate of only 4.9%. Not only that, the Google Assistant, Google Duplex, is also able to understand the nuances of a conversation to, for example, make an appointment at a restaurant.
These kinds of significant advancements are driving the rapid adoption of voice-activated technology. User search trends and new technologies are forcing brands to join Voice Search Optimization strategies.
Traditional search optimization is very different from voice. According to research, the leading natural query item in Google SERP reaches 35.35% of clicks. In a voice search, there is a considerably littler window. There are just three top outcomes for cell phones and one output for savvy speakers.
Ranking at the top means everything. Hence the importance of brands starting to prepare and design the best Voice Search Optimization strategies. Two years from now, the level of competition will be something. Voice engine optimization (or in English, Voice engine optimization with its acronym VEO) is the term used to talk about voice search. Voice Search Optimization strategies involve optimizing your content, location, and brand information to increase the likelihood of driving voice search results.
If you think it is too early to start developing voice search engine optimization practices, you are wrong. Voice search is being used to find quick answers to concrete and specific topics.
The technology behind the artificial intelligence behind voice search has become much more accurate. As speech recognition technology becomes more versatile, users are beginning to realize the benefits of using voice commands for search.
According to Google research, these are the top reasons people use their voice search speakers:
To obtain information, it is becoming a valuable tool for simplifying the search process and getting answers quickly without interrupting your other daily tasks.
Siri first came out in 2011. The technology was new, a great tool to try, with responses sometimes informative and sometimes humorous for voice inquiries. But not many people predicted that it would become a major digital trend of the future.
There are now a variety of voice-activated technologies on the market. If you're wondering where voice-activated devices get their information from, it's easy. For local search, Amazon Alexa partners with Yelp, Google relies on Google Maps and Siri and gets data from Apple Maps. And Cortana, which is the built-in voice search technology for Microsoft computers, is powered by Bing.
With the current voice search landscape analyzed, it's time to get down to business. The key steps to implement Voice Search Optimization strategies are:
It is essential to keep your company data clean. Name, address and telephone, especially. But also, all the information that you consider relevant. The information of the company will mainly allow you to appear in the first ranking of search engines.
Make sure to provide accurate information to users. Especially for issues of opening hours, reservations, product information etc. For that, you need good content and ranking strategy. For, on the one hand, that your content responds to what the user is looking for and on the other hand, that this content responds to the SEO requirements so that the search engines consider it relevant to show.
The Speed Update, which enables page speed in mobile search ranking📱, is now rolling out for all users!— Google Webmasters (@googlewmc) July 9, 2018
More details on Webmaster Central 👉 https://t.co/fF40GJZik0
Why is this relevant to voice search? Mobile voice search users are looking for immediate results on the go. Furthermore, Google has officially announced that its "speed update", which enables page speed in mobile search rankings, is now being rolled out for all users worldwide.
The best thing for Voice Search Optimization strategies would be to do it in less than 3 seconds. If you don't rank well in mobile search due to speed issues, it can affect your ranking chances.
The 41% of people who use voice search say it's like talking to a friend. These people engage with voice-activated search engines as if they were humans. Therefore, the way they conduct voice searches also differ.
They don't say keywords. They ask questions. Prepare your SEO strategy based on this new way of searching for content. Focus on using conversational keyword phrases to help you better answer questions in natural language.
You have to find the natural language keyword phrases that your target audience is most likely to ask. Think about how you would ask the questions to get the answer you are looking for. And apply those same criteria for your Voice Search Optimization strategies.
When you optimize for featured snippets, you are also optimizing for voice search. The content type is displayed similarly. About 41% of voice search responses come from featured code snippets. Here are some things you can do:
Voice search is still considered relatively new. Therefore, it is important to test the Voice Search feature constantly. How to do it?
If you consider that you need help to design your Voice Search Optimization strategies, you can choose a performance marketing partner like The SEO Team. We will provide you with the necessary guidelines to create the best content or, even, to comply with the necessary keys that help optimize your SEM strategy.